{"id":71,"date":"2021-12-03T06:54:29","date_gmt":"2021-12-03T06:54:29","guid":{"rendered":"https:\/\/www.lockehaus.com\/?page_id=71"},"modified":"2026-08-03T18:39:10","modified_gmt":"2026-08-03T18:39:10","slug":"twelve-vc","status":"publish","type":"page","link":"https:\/\/www.lockehaus.com\/?page_id=71","title":{"rendered":"Twelve Venture Capital"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Identity for venture capital firm specializing in expanding the talent pool by focusing starter funds and incubators outside of Silicon Valley and the Sand Hill hegemony. Twelve is an auspicious number, but the determination to get twelve men to the moon is the drive behind Twelve. As venture capital enters the digital age, there will need to be visionaries that reimagine liquidity pools and how investing keeps up with the velocity of money.<\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"590\" height=\"564\" src=\"https:\/\/www.lockehaus.com\/wp-content\/uploads\/2021\/12\/Screen-Shot-2021-12-04-at-3.05.19-PM.png\" alt=\"\" class=\"wp-image-93\" srcset=\"https:\/\/www.lockehaus.com\/wp-content\/uploads\/2021\/12\/Screen-Shot-2021-12-04-at-3.05.19-PM.png 590w, https:\/\/www.lockehaus.com\/wp-content\/uploads\/2021\/12\/Screen-Shot-2021-12-04-at-3.05.19-PM-300x287.png 300w\" sizes=\"auto, (max-width: 590px) 100vw, 590px\" \/><figcaption class=\"wp-element-caption\">Only 12 men have ever set foot on the moon.<\/figcaption><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"wp-block-paragraph\"><meta charset=\"utf-8\">A unique identity was needed to stand out from the crowd. Developing a custom typeface was the way to create distance.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"827\" height=\"461\" src=\"https:\/\/www.lockehaus.com\/wp-content\/uploads\/2021\/12\/twelve-logo.png\" alt=\"\" class=\"wp-image-91\" srcset=\"https:\/\/www.lockehaus.com\/wp-content\/uploads\/2021\/12\/twelve-logo.png 827w, https:\/\/www.lockehaus.com\/wp-content\/uploads\/2021\/12\/twelve-logo-300x167.png 300w, https:\/\/www.lockehaus.com\/wp-content\/uploads\/2021\/12\/twelve-logo-768x428.png 768w\" sizes=\"auto, (max-width: 827px) 100vw, 827px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"399\" src=\"https:\/\/www.lockehaus.com\/wp-content\/uploads\/2021\/12\/Twelve_holdscreen_F-e1638658994979-1024x399.jpg\" alt=\"\" class=\"wp-image-72\" srcset=\"https:\/\/www.lockehaus.com\/wp-content\/uploads\/2021\/12\/Twelve_holdscreen_F-e1638658994979-1024x399.jpg 1024w, https:\/\/www.lockehaus.com\/wp-content\/uploads\/2021\/12\/Twelve_holdscreen_F-e1638658994979-300x117.jpg 300w, https:\/\/www.lockehaus.com\/wp-content\/uploads\/2021\/12\/Twelve_holdscreen_F-e1638658994979-768x299.jpg 768w, https:\/\/www.lockehaus.com\/wp-content\/uploads\/2021\/12\/Twelve_holdscreen_F-e1638658994979.jpg 1135w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">The tagline says it all.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A graphic language was developed to emphasis the digital nature of Twelve&#8217;s focus on creating DeFi driven funding and liquidity models.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"872\" height=\"563\" src=\"https:\/\/www.lockehaus.com\/wp-content\/uploads\/2021\/12\/Screen-Shot-2021-12-02-at-10.32.35-PM.png\" alt=\"\" class=\"wp-image-73\" srcset=\"https:\/\/www.lockehaus.com\/wp-content\/uploads\/2021\/12\/Screen-Shot-2021-12-02-at-10.32.35-PM.png 872w, https:\/\/www.lockehaus.com\/wp-content\/uploads\/2021\/12\/Screen-Shot-2021-12-02-at-10.32.35-PM-300x194.png 300w, https:\/\/www.lockehaus.com\/wp-content\/uploads\/2021\/12\/Screen-Shot-2021-12-02-at-10.32.35-PM-768x496.png 768w\" sizes=\"auto, (max-width: 872px) 100vw, 872px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"591\" src=\"https:\/\/www.lockehaus.com\/wp-content\/uploads\/2021\/12\/twelve-card-F-1024x591.png\" alt=\"\" class=\"wp-image-88\" srcset=\"https:\/\/www.lockehaus.com\/wp-content\/uploads\/2021\/12\/twelve-card-F-1024x591.png 1024w, https:\/\/www.lockehaus.com\/wp-content\/uploads\/2021\/12\/twelve-card-F-300x173.png 300w, https:\/\/www.lockehaus.com\/wp-content\/uploads\/2021\/12\/twelve-card-F-768x443.png 768w, https:\/\/www.lockehaus.com\/wp-content\/uploads\/2021\/12\/twelve-card-F.png 1509w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.lockehaus.com\/?page_id=154\">Next project &gt;<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Identity for venture capital firm specializing in expanding the talent pool by focusing starter funds and incubators outside of Silicon Valley and the Sand Hill hegemony. Twelve is an auspicious number, but the determination to get twelve men to the moon is the drive behind Twelve. As venture capital enters the digital age, there will &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.lockehaus.com\/?page_id=71\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Twelve Venture Capital&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-71","page","type-page","status-publish","hentry","entry"],"_links":{"self":[{"href":"https:\/\/www.lockehaus.com\/index.php?rest_route=\/wp\/v2\/pages\/71","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lockehaus.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.lockehaus.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.lockehaus.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lockehaus.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=71"}],"version-history":[{"count":8,"href":"https:\/\/www.lockehaus.com\/index.php?rest_route=\/wp\/v2\/pages\/71\/revisions"}],"predecessor-version":[{"id":525,"href":"https:\/\/www.lockehaus.com\/index.php?rest_route=\/wp\/v2\/pages\/71\/revisions\/525"}],"wp:attachment":[{"href":"https:\/\/www.lockehaus.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=71"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}