{"id":82,"date":"2021-12-06T23:51:50","date_gmt":"2021-12-06T23:51:50","guid":{"rendered":"https:\/\/www.lockehaus.com\/?page_id=82"},"modified":"2022-01-27T00:19:51","modified_gmt":"2022-01-27T00:19:51","slug":"animation-video","status":"publish","type":"page","link":"https:\/\/www.lockehaus.com\/?page_id=82","title":{"rendered":"Brand elements"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The visual part of a brand is made up of the illustrations, animations, and videos that are in charge of communicating the brand essence and product promise. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It all starts with a sketch,<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.lockehaus.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-26-at-2.53.17-PM.png\" alt=\"\" class=\"wp-image-243\" width=\"684\" height=\"373\" srcset=\"https:\/\/www.lockehaus.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-26-at-2.53.17-PM.png 987w, https:\/\/www.lockehaus.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-26-at-2.53.17-PM-300x164.png 300w, https:\/\/www.lockehaus.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-26-at-2.53.17-PM-768x419.png 768w\" sizes=\"auto, (max-width: 684px) 100vw, 684px\" \/><figcaption>Initial sketch of the idea. All of Bio-Rad&#8217;s technologies in one interconnected illustration.<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Takes shape,<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.lockehaus.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-26-at-3.08.13-PM-1024x491.png\" alt=\"\" class=\"wp-image-244\" width=\"669\" height=\"320\" srcset=\"https:\/\/www.lockehaus.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-26-at-3.08.13-PM-1024x491.png 1024w, https:\/\/www.lockehaus.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-26-at-3.08.13-PM-300x144.png 300w, https:\/\/www.lockehaus.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-26-at-3.08.13-PM-768x368.png 768w, https:\/\/www.lockehaus.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-26-at-3.08.13-PM.png 1241w\" sizes=\"auto, (max-width: 669px) 100vw, 669px\" \/><figcaption>The idea comes into shape, relying on simple graphics to communicate very complex scientific topics.<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">and ultimately, applied to product communication. A system designed for designers to produce illustrations, in-house, allowing a unique look-and-feel instead of relying on stock imagery.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"774\" height=\"605\" src=\"https:\/\/www.lockehaus.com\/wp-content\/uploads\/2022\/01\/platelia.png\" alt=\"\" class=\"wp-image-238\" srcset=\"https:\/\/www.lockehaus.com\/wp-content\/uploads\/2022\/01\/platelia.png 774w, https:\/\/www.lockehaus.com\/wp-content\/uploads\/2022\/01\/platelia-300x234.png 300w, https:\/\/www.lockehaus.com\/wp-content\/uploads\/2022\/01\/platelia-768x600.png 768w\" sizes=\"auto, (max-width: 774px) 100vw, 774px\" \/><figcaption>The SARS-CoV-2 virus is the target of the Platelia antibody test. <\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"774\" height=\"614\" src=\"https:\/\/www.lockehaus.com\/wp-content\/uploads\/2022\/01\/platelia-swab-test.png\" alt=\"\" class=\"wp-image-239\" srcset=\"https:\/\/www.lockehaus.com\/wp-content\/uploads\/2022\/01\/platelia-swab-test.png 774w, https:\/\/www.lockehaus.com\/wp-content\/uploads\/2022\/01\/platelia-swab-test-300x238.png 300w, https:\/\/www.lockehaus.com\/wp-content\/uploads\/2022\/01\/platelia-swab-test-768x609.png 768w\" sizes=\"auto, (max-width: 774px) 100vw, 774px\" \/><figcaption>SARS-CoV-2 is again the star, with the product focusing on the nucleocapsid in a nasal swab test.<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"774\" height=\"613\" src=\"https:\/\/www.lockehaus.com\/wp-content\/uploads\/2022\/01\/hplc-column-1.png\" alt=\"\" class=\"wp-image-252\" srcset=\"https:\/\/www.lockehaus.com\/wp-content\/uploads\/2022\/01\/hplc-column-1.png 774w, https:\/\/www.lockehaus.com\/wp-content\/uploads\/2022\/01\/hplc-column-1-300x238.png 300w, https:\/\/www.lockehaus.com\/wp-content\/uploads\/2022\/01\/hplc-column-1-768x608.png 768w\" sizes=\"auto, (max-width: 774px) 100vw, 774px\" \/><figcaption>HPLC Technology<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.lockehaus.com\/wp-content\/uploads\/2022\/01\/global-blood-testing.png\" alt=\"\" class=\"wp-image-241\" width=\"691\" height=\"547\" srcset=\"https:\/\/www.lockehaus.com\/wp-content\/uploads\/2022\/01\/global-blood-testing.png 774w, https:\/\/www.lockehaus.com\/wp-content\/uploads\/2022\/01\/global-blood-testing-300x238.png 300w, https:\/\/www.lockehaus.com\/wp-content\/uploads\/2022\/01\/global-blood-testing-768x608.png 768w\" sizes=\"auto, (max-width: 691px) 100vw, 691px\" \/><figcaption>Global hemoglobinopathy<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"950\" height=\"752\" src=\"https:\/\/www.lockehaus.com\/wp-content\/uploads\/2022\/01\/vasculitis.png\" alt=\"\" class=\"wp-image-242\" srcset=\"https:\/\/www.lockehaus.com\/wp-content\/uploads\/2022\/01\/vasculitis.png 950w, https:\/\/www.lockehaus.com\/wp-content\/uploads\/2022\/01\/vasculitis-300x237.png 300w, https:\/\/www.lockehaus.com\/wp-content\/uploads\/2022\/01\/vasculitis-768x608.png 768w\" sizes=\"auto, (max-width: 950px) 100vw, 950px\" \/><figcaption>Vasculitis<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"674\" src=\"https:\/\/www.lockehaus.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2021-12-04-at-2.37.41-PM-1024x674.png\" alt=\"\" class=\"wp-image-245\" srcset=\"https:\/\/www.lockehaus.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2021-12-04-at-2.37.41-PM-1024x674.png 1024w, https:\/\/www.lockehaus.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2021-12-04-at-2.37.41-PM-300x197.png 300w, https:\/\/www.lockehaus.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2021-12-04-at-2.37.41-PM-768x506.png 768w, https:\/\/www.lockehaus.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2021-12-04-at-2.37.41-PM.png 1106w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Library of virus illustrations<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A compilation of animations and videos<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Diabetes A1c - 2018 - HPLC Technology\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/zGTQOthOitc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption>Brand video for Bio-Rad A1C<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"IH-Complete. Create Your World.\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/A41FWRRKcFY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption>Brand video for IH-Complete<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Maximize Efficiency in Your Lab with the BioPlex 2200 System\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/HPvSW4ayCyU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption>Brand video for BioPlex 2200 System<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Why Bio-Rad is the leader in hemoglobinopathy testing.\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/cAXkqpIkKFs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"D-100 Smart HPLC: Get More Done\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/8FMIMAQ1YKo?list=PLwL6EHtQRTZrA51VqBiZ0oGYmfbAQqZqE\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"3. How to Read an ANA IFA Pattern \u2013 3 Steps\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/hwmgv559QpQ?list=PLwL6EHtQRTZpWbJ7nLUWpaiCSyUPtNbcT\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The value of Bio-Rad HPLC and how it works\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/_EJGlO3iA5M?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.lockehaus.com\/?page_id=198\">Next project &gt;<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The visual part of a brand is made up of the illustrations, animations, and videos that are in charge of communicating the brand essence and product promise. It all starts with a sketch, Takes shape, and ultimately, applied to product communication. A system designed for designers to produce illustrations, in-house, allowing a unique look-and-feel instead &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.lockehaus.com\/?page_id=82\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Brand elements&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-82","page","type-page","status-publish","hentry","entry"],"_links":{"self":[{"href":"https:\/\/www.lockehaus.com\/index.php?rest_route=\/wp\/v2\/pages\/82","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lockehaus.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.lockehaus.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.lockehaus.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lockehaus.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=82"}],"version-history":[{"count":10,"href":"https:\/\/www.lockehaus.com\/index.php?rest_route=\/wp\/v2\/pages\/82\/revisions"}],"predecessor-version":[{"id":293,"href":"https:\/\/www.lockehaus.com\/index.php?rest_route=\/wp\/v2\/pages\/82\/revisions\/293"}],"wp:attachment":[{"href":"https:\/\/www.lockehaus.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=82"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}